Back to projects
Rebrand

UPS Redesign

A focused redesign exercise reimagining a single screen of the UPS desktop experience with a cleaner, more modern approach.

01

Overview

The UPS website serves millions of users daily, but its interface hasn't always kept pace with modern design expectations. This project was a focused redesign exercise — taking a single screen from the existing site and reimagining it with cleaner layout, improved visual hierarchy, and a more contemporary feel while staying true to the established UPS brand identity.

Role

Design
Research
02

Before & After

Original UPS Screen
Redesigned UPS Screen
Original
Redesign
03

Brand Identity

#351C15
UPS Brown
#FFB500
UPS Gold

Typography

Aa Bb Cc Dd Ee
Ff Gg Hh Ii Jj Kk

UPS Sans

View