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Gaming-focused Social Platform

Flex

A social platform built for gamers — designed to foster real connection, conversation, and community beyond the game itself.

01

Overview

Gaming communities are everywhere, but meaningful connection between players is rare. Through a combination of competitive analysis, user surveys, and personal experience, I found that existing platforms like Discord and in-game chats excel at coordination but fall short at building genuine friendships. Conversations are fragmented across servers, voice channels, and game lobbies. Flex was designed to give gamers a dedicated social space — one where profiles, chats, and notifications center the person behind the controller, not just their rank or playtime.

The dark interface with purple and blue accents speaks the visual language gamers already recognize, while the mobile-first design ensures the platform fits into their life between sessions. Every screen — from the personalized home feed to threaded group chats — was built to make connecting feel effortless, whether you're sharing a highlight, planning a session, or just catching up.

Role

Design
Research
Strategy
Identity
Product Design
02

Screens

Login
Login
Home
Home
Chats
Chats
Chat Thread
Chat Thread
Notifications
Notifications
Profile
Profile
03

Brand Identity

#7C4DFF
Purple
#448AFF
Blue
#1A1924
Card
#0C0B10
Background
#EEEDF5
Primary Text

Typography

Aa Bb Cc Dd Ee
Ff Gg Hh Ii Jj Kk

Lato

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